Gerry O’Carroll Photographer Waterford Relocates to WAMA
Almost 20 years after he set out to establish himself as one of the country’s foremost child and family photographers, Gerry O’Carroll Photographer Waterford has relocated his award winning Studio to Waterford Academy of Music and Arts at Passage Cross.
Responding to change has become central to Gerry and his wife Ann’s business philosophy over the years. With the city centre due to undergo major works as part of Waterford Council’s latest Urban Renewal Scheme, the couple knew the time was right to find a new ‘home’. WAMA instantly struck Gerry, he says, as a hub where ‘creative people excel in so many genres, while they nurture and hone the creative in the next generation’.
“I’ve always loved the city centre, its sights, sounds and bustle”, he explains. “Our first studios in O’Connell Street and Gladstone Street were at the centre of everything. We started the business full time on 1st October 1997, so we’re approaching 20 years in the profession now. People say to us now, how did you go about promoting yourselves when you first opened, because social media and the internet wasn’t an option? In a nutshell, we put photographs in the window and opened our doors. People window-shopped back then, whereas now all that pre-purchase research is done online, which is something we’ve adapted to well.
“Urban renewal in Gladstone Street presented us with an opportunity to relocate to Mayor’s Walk, where we have been very happy for 13 years. Mary Leahy, who we bought the building from, left us good karma there. The new Urban Renewal scheme is badly needed in the city but it will take time and no small amount of disruption before it’s fully delivered. With this – and our customers – in mind, it’s time we moved on. Change is good and the move to WAMA will be great, not least for the ease of access and ample free parking for our customers. And I simply couldn’t pass up an opportunity to share the space and the collective creative energy within that environment.”
Gerry’s studio space will double at the new premises and he’s especially excited about the many possibilities this will open up when he’s recording large family celebrations. “Irish families love to celebrate but they also love to mark that celebration or milestone with a proper photograph. And when it comes to photographing the generations, my motto is ‘the more, the merrier’… whether you have a family of 3 or 53, we’ll make it work.
“I think the largest group I ever photographed in the Mayor’s Walk studio was 28 family members – talk about standing room only! The popularity of having extended family photographs really grew in the new economy. Because so many younger family members were emigrating, people seized the opportunity when they were home for a visit, to get a photograph of all the gang together.”
While sharing a premises with WAMA is a change of direction for the multi award-winning photographer, Gerry believes both he and his loyal customers will benefit immensely from the new location.
“When you’re out here, there are bands playing, kids dancing, young artists creating… you can feel the energy and the buzz, it’s such a creative zone. I think we’ll blend in really well here.”
Trevor & Denise Darmody, directors of WAMA commented, “we are delighted that Gerry O’Carroll Photography will be operating from WAMA’s Passage Cross studios, bringing with them their expertise and artistry to the hub of art in Waterford. Gerry and his wife Ann have brought outstanding and award-winning photography to Ireland over the last twenty years and are a renowned brand that is instantly recognisable as trustworthy and exceptional. So having another artistic like-minded business in a setting where the creative juices are flowing can only complement our own offering to the arts and as well as enhance the services on offer to the people of Waterford. We wish Ireland’s finest professional photographer the best at his new home on the Dunmore Road!”
Gerry’s contact details remain unchanged. Phone (051) 304050,or Contact Us